Commercial Awareness

Commercial awareness is a crucial skill for professionals across all industries, as it enables them to understand the bigger picture and how their work fits into the larger business context. By developing commercial awareness, individuals can stay up to date with market trends, identify potential business opportunities and risks, and make informed decisions that drive organisational success.

Who’s it for?

This course is ideal for professionals who want to develop a deeper understanding of how their work impacts their organisation’s success and the larger business environment. It is especially beneficial for those who are looking to advance their careers and take on leadership or management roles in their organisation. This course is suitable for individuals across all industries and sectors, from business and finance to healthcare and the public sector.


Course content

Foundations of Commercial Awareness:

Exploring the key principles and concepts of commercial awareness, including market analysis, financial management, and risk assessment.

Developing Business Acumen:
Building skills to understand business operations, identify growth opportunities, and develop effective business strategies.

Industry-Specific Commercial Awareness:
Learning how to apply commercial awareness principles to specific industries, including understanding market trends, key players, and regulatory environments.

Financial Management:
Developing skills to understand and analyse financial data, including balance sheets, income statements, and cash flow statements.

Marketing and Sales:
Exploring key marketing and sales concepts and techniques to drive business growth and success.

Risk Management:
Developing skills to identify potential risks, assess their impact on the business, and develop strategies to mitigate or manage them.

Key Features

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Available as a standalone course or as part of a programme

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*This course is ready-to-go or fully customisable

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Face-to-face / Live virtual / Blended

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Fully updated for 2023 with content designed by Crescente

Commercial Awareness

Course Summary

Guided Learning

Half-day course*
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"The team at Crescente offered fantastic support throughout my CMI Level 5 qualification. Detailed feedback and well delivered training modules. Easy to work with and well organised - highly recommended!"

Kris Roberts - Prysmian Group

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