Personal Branding

Developing a strong personal brand has become increasingly important in today’s competitive job market. By taking this course, you’ll learn how to effectively communicate your unique value proposition and establish a powerful personal brand that will help you stand out from the crowd.

Who’s it for?

Anyone looking to advance their career or enhance their professional reputation would benefit from this course, particularly those in competitive industries or looking to make a career change. Additionally, entrepreneurs and small business owners seeking to build their brand and attract more customers would find this course valuable.


Course content

Introduction to Personal Branding:
Defining what personal branding is and why it’s important, and exploring the key components of a strong personal brand.

Identifying Your Brand Identity:
Assessing your strengths, values, and passions to define your unique value proposition and personal brand.

Creating Your Branding Toolkit:
Developing your personal brand story, elevator pitch, and other key branding materials, such as your resume, LinkedIn profile, and website.

Building Your Online Presence:
Exploring the different online platforms and tools available to build and showcase your personal brand, including social media, blogging, and website design.

Networking and Brand Promotion:
Learning strategies for networking effectively, building relationships, and promoting your personal brand to increase your visibility and credibility.

Managing Your Personal Brand:
Developing strategies for maintaining and evolving your personal brand over time, and adapting to changing circumstances.

Key Features

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Available as a standalone course or as part of a programme

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*This course is ready-to-go or fully customisable

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Face-to-face / Live virtual / Blended

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Fully updated for 2023 with content designed by Crescente

Personal Branding

Course Summary

Guided Learning

Half-day course*
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Crescente Management Centre
"“Crescente have done a great job with this. Senior management recognise the value it brings to the business and trades people are always keen to get onto the programme to develop their management career.”"

Neil Ramsden - Sunseeker

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