Strategic Communication

Effective communication is a vital component of leadership success. This course is designed to help individuals enhance their communication skills, develop their communication strategy, and communicate effectively in a variety of settings, including presentations, meetings, and negotiations.

Who’s it for?

This course is ideal for individuals who want to enhance their communication skills and develop a strategic approach to communication. It is especially beneficial for leaders and managers who need to communicate effectively with a variety of stakeholders, including employees, customers, investors, and other key audiences.

 

Course content


The Fundamentals of Strategic Communication:

Understanding what strategic communication is and the role it plays in organisational success.

Creating a Communication Strategy:
Identifying objectives, audiences, messages, and channels to create a comprehensive communication strategy.

Crafting and Delivering Effective Messages:
Learning how to craft messages that resonate with your target audience and deliver them in a compelling and impactful way.

Communicating in Meetings and Presentations:
Developing skills to deliver effective presentations and participate effectively in meetings, including techniques for managing difficult or challenging situations.

The Art of Negotiation:
Learning negotiation strategies and tactics to achieve positive outcomes and build lasting relationships.

Managing Crisis Communication:
Developing strategies to manage communication during times of crisis, including crisis planning and crisis response communication.

Key Features

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Available as a standalone course or as part of a programme

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*This course is ready-to-go or fully customisable

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Face-to-face / Live virtual / Blended

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Fully updated for 2023 with content designed by Crescente

Strategic Communication

Course Summary

Guided Learning

Half-day course*
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Courses for the NHS
"John was amazing. Instead of falling asleep and staring at the clock to go home like I usually do, I had such a great time. I learnt so much, he was funny and interacted with us well, instead of just throwing a bunch of words and slides in our faces. Will definitely recommend Crescente!
"

Coeurby Mayimbi - SW London NHS

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