Understanding Social Value
The course is designed to help individuals understand the concept of social value and how to incorporate it into their decision-making processes. Social value considers the broader impact of business activities on society, beyond just financial returns. This is becoming increasingly important for businesses as customers and stakeholders demand greater accountability and social responsibility.
Who’s it for?
This course is ideal for individuals and businesses that want to understand and incorporate social value into their decision-making processes. It is particularly beneficial for managers, executives, and business owners who are responsible for developing and implementing business strategies that impact society and want to ensure their business activities are socially responsible and sustainable.
The Definition of Social Value:
Understanding what social value is and how it differs from traditional measures of business success.
The Benefits of Social Value:
Exploring the benefits of incorporating social value into business activities, including increased brand reputation, customer loyalty, and stakeholder engagement.
The Principles of Social Value:
Learning the principles of social value and how to apply them to business activities.
Identifying Stakeholders and Measuring Impact:
Identifying stakeholders and the impact that business activities have on them, and measuring that impact through appropriate metrics.
Incorporating Social Value into Business Decisions:
Learning how to incorporate social value into business decisions, including product development, supply chain management, and marketing.
Communicating Social Value:
Developing strategies for effectively communicating social value to stakeholders, including customers, employees, investors, and the wider community.