CMI Unit 523 Marketing Products and Services

Marketing products and services is an activity which can be applied to a myriad of different business contexts. From utilising technology to create new processes and support services to improve the customer experience through to developing or adapting products or services to meet changing needs, the principles of marketing remain the same.

About this course

The aim of this unit is for the learner to understand the role of marketing to achieve organisational objectives. The learner will analyse the marketing environment, understand how to market a product or service and know how to judge the success of marketing outcomes.

Learning outcomes

  1. Understand the role of marketing to support the achievement of organisational objectives
  2. Understand the factors in the organisation’s marketing environment which impact on the marketing of a product or service
  3. Know how to market a product or service

Course content

1.1 Evaluate the role of marketing to support the achievement of organisational objectives

2.1 Evaluate the influence of stakeholders on an organisation’s approach to marketing a product or service

2.2 Examine the impact of an organisation’s strengths and weaknesses on the marketing of a product or service

2.3 Examine the impact of opportunities and threats in the marketing environment on the marketing of a product or service

3.1 Recommend approaches to support the marketing of a product or service

3.2 Develop a tactical plan to market a product or service using the marketing mix

3.3 Analyse resource requirements to market a product or service

3.4 Analyse risks that could impact on the marketing of a product or service

3.5 Examine methods used to measure marketing outcomes

Key Features

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Learn at your own pace, choose when to start and finish the course

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Apply the learning directly to your current or future work setting

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CMI qualifications show commitment to continual learning to clients, colleagues and industry

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Achieve foundation Chartered or work towards full Chartered Manager status

CMI Unit 523 Marketing Products and Services

Course Summary

Guided Learning

23 Hours

Course / Unit Credit Value

Unit 523: 60 TUT

Qualification 1

CMI Level 5 Management and Leadership

Qualification 1 Credit Value

Award: 40 TUT; Certificate: 130 TUT; Diploma: 370 TUT
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