CMI Unit 523 Marketing Products and Services
Marketing products and services is an activity which can be applied to a myriad of different business contexts. From utilising technology to create new processes and support services to improve the customer experience through to developing or adapting products or services to meet changing needs, the principles of marketing remain the same.
About this course
The aim of this unit is for the learner to understand the role of marketing to achieve organisational objectives. The learner will analyse the marketing environment, understand how to market a product or service and know how to judge the success of marketing outcomes.
Learning outcomes
- Understand the role of marketing to support the achievement of organisational objectives
- Understand the factors in the organisation’s marketing environment which impact on the marketing of a product or service
- Know how to market a product or service
Course content
1.1 Evaluate the role of marketing to support the achievement of organisational objectives
2.1 Evaluate the influence of stakeholders on an organisation’s approach to marketing a product or service
2.2 Examine the impact of an organisation’s strengths and weaknesses on the marketing of a product or service
2.3 Examine the impact of opportunities and threats in the marketing environment on the marketing of a product or service
3.1 Recommend approaches to support the marketing of a product or service
3.2 Develop a tactical plan to market a product or service using the marketing mix
3.3 Analyse resource requirements to market a product or service
3.4 Analyse risks that could impact on the marketing of a product or service
3.5 Examine methods used to measure marketing outcomes
Key Features
Learn at your own pace, choose when to start and finish the course
Apply the learning directly to your current or future work setting
CMI qualifications show commitment to continual learning to clients, colleagues and industry
Achieve foundation Chartered or work towards full Chartered Manager status
Configure and Buy your course below
Private: CMI Level 5 Award in Management and Leadership – 1 Unit
Study one unit to achieve the CMI Level 5 Award in Management and Leadership qualification. Click through to the product page to choose your preferred unit from the list.
£545.00
Buy CoursePrivate: CMI Level 5 Certificate in Management and Leadership – 2 Units
Study two units to achieve the CMI Level 5 Certificate in Management and Leadership qualification. Click through to the product page to choose your preferred units from the list.
£765.00
Buy CoursePrivate: CMI Level 5 Certificate in Management and Leadership – 3 Units
Study three units to achieve the CMI Level 5 Certificate in Management and Leadership qualification. Click through to the product page to choose your preferred units from the list.
£985.00
Buy CoursePrivate: CMI Level 5 Diploma in Management and Leadership – 6 Units
Study six units to achieve the CMI Level 5 Diploma in Management and Leadership qualification. Click through to the product page to choose your preferred units from the list.
£1865.00
Buy CoursePrivate: CMI Level 5 Diploma in Management and Leadership – 7 Units
Study seven units to achieve the CMI Level 5 Diploma in Management and Leadership qualification. Click through to the product page to choose your preferred units from the list.
£2085.00
Buy CoursePrivate: CMI Level 5 Diploma in Management and Leadership – 8 Units
Study eight units to achieve the CMI Level 5 Diploma in Management and Leadership qualification. Click through to the product page to choose your preferred units from the list.
£2305.00
Buy CourseOther courses you may be interested in
RELATED COURSE
CMI Unit 521 Using Data and Information for Decision Making
View Courses
CMI Unit 522 Managing the Customer Experience
View Courses
CMI Unit 524 Conducting a Management Project
View Courses
All courses
Get Chartered
Get Chartered with us today!
Getting chartered ensures managers with exceptional management and leadership skills and commitment to Continuing Professional Development (CPD), are easily identifiable to employers and peers.