CMI Unit 710 Marketing Strategy

Strategic marketing practice requires the ability to respond rapidly to ever- changing markets through the development of a marketing strategy, which is a plan of action designed to promote and sell products or services. Whilst leaders may already be familiar with basic marketing concepts, it is essential to maintain pace with change especially with regard to developments in data and information management, social and technological change.

About this course

The aim of this unit is to enable leaders to understand the context in which a marketing strategy is developed. Leaders will appraise theoretical frameworks and processes which inform strategic marketing. They will have the opportunity to reflect on the interrelationship between marketing and an organisation’s strategic aims along with the opportunities and impact of digital marketing. Ultimately, leaders will consider how to develop a marketing strategy, which will enable organisational success.

Learning outcomes

  1. Understand the context in which a marketing strategy is developed
  2. Know how to develop a marketing strategy

Course content

1.1 Critically appraise theoretical frameworks and processes which inform strategic marketing

1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy

1.3 Critically review the influence of changing market environments on marketing strategy

1.4 Evaluate developments in digital marketing which impact on a marketing strategy

2.1 Critically evaluate an organisation’s market position, opportunities for growth and innovation

2.2 Develop a marketing strategy to respond to existing and future stakeholder requirements

2.3 Recommend approaches to ensure an organisation’s approach to marketing remains effective

Key Features

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Time-efficient learning that fits around your other commitments

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Apply the learning directly to your current or future work setting

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Expert tutors with real-world senior management experience

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Become a Chartered Manager (CMgr) and Fellow of the CMI (FCMI)

CMI Unit 710 Marketing Strategy

Course Summary

Guided Learning

30 Hours

Course / Unit Credit Value

Unit 710: 80 TUT

Qualification 1

CMI Level 7 Strategic Management and Leadership Practice

Qualification 1 Credit Value

Award: 70 TUT; Certificate: 140 TUT; Diploma: 370 TUT
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